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Publications and News

This section contains all the latest PFRA publications and face-to-face fundraising news.

For all media enquiries, please contact Mike Smith, Head of Media and Public Affairs, on 07760 995030.

Out of office hours contact: Policy and Communications Officer, Zoe Mayers on 07813 051 130.

Previous PFRA magazine editions

Previous editions are available as downloadable PDFs. 

About Face 

We produced an annual publication for council staff and elected officers, which we launched at the Local Government Association conference in Manchester in July 2013 called About Face. The name of the magazine changed to FaceUp in 2014. 

FaceUp Magazine - Autumn 2015

The PFRA has published its newest magazine on face-to-face fundraising. It gives readers the opportunity to see why face-to-face matters to our members as well as PFRA's significant investment in innovative compliance training and how the PFRA works in bringing charities and councils together.

We hope you enjoy this edition and are always looking for new contributors. The next edition will be the Autumn 2016 Edition. Please contact if you have any ideas or suggestions for stories.

PFRA Annual Report 2014/15

PFRA Senior Leadership Team

Chief Executive Officer - Peter Hills-Jones

Peter graduated from the University of Warwick in 2000, with a degree in Politics and International Studies. In 2005, after stints with Bedfordshire County Council and the Local Government Association he joined the House of Lords' Select Committee Office.

As a Senior Policy Analyst he oversaw a number of high profile parliamentary inquiries and worked for a wide range of select committees, including the BBC Charter Review, European Union, Economic Affairs and Communications Committees.

In 2009, Peter then moved to a senior position in the Civil Service, before taking up a promotion two years later as Executive Director of Bedford's Business Improvement District. He joined the PFRA in March 2014 as Head of Policy and Communications, stepping up into the CEO role in November 2014.


Head of Standards & Allocations - Nick Henry

Nick began his career in fundraising in 1998, working for a telephone fundraising agency who at the time were doing the first street fundraising in the UK, for Greenpeace and then Amnesty International.

In 1999, he relocated to Dublin for a short time to help set up and temporarily manage Ireland’s first face to face street team, fundraising on behalf of Sightsavers.

From 2003, he worked at Concern Worldwide; setting up and managing  the UK’s first in-house street team. He joined the PFRA in 2009 as Head of Standards.


Head of Media and Public Affairs - Mike Smith

Mike is the first joint staff member between the PFRA and our sister organisation, the Institute of Fundraising, joining in October 2015.

Previously Head of Public Affairs at AGE UK, he has also served as Deputy Head of Government Relations at Oxfam GB.

PFRA Welcomes FRSB Complaints Report 2014

SCB 2014




Alzheimer’s Research UK & Medecins Sans Frontieres Join PFRA

Charities Covered by National Exemption Orders

The Minister for the Cabinet Office is responsible for the national exemption order scheme for house-to-house (or 'doorstep') collections under the House Collections Act 1939 (as amended).

National exemption orders are generally available to charitable organisations that have obtained house to house collection licences in at least 70-100 local authority licensing areas for the preceding two years, and are able to provide evidence of licences and collections returns.

Details of the application process are available from

Applicants should state 'Exemption Orders' in the email subject line.

Joint IoF, PFRA and FRSB Statement on Self-Regulation

PFRA recruits a new Head of Policy and Communications and confirms a new secondment from the LGA


The PFRA does not deal with complaints relating to breaches of professional standards. All such complaints are dealt with by the Fundraising Standards Board (which handles complaints about all types of charity fundraising).

However, we will deal with breaches of our Site Management Agreements with councils and business improvement districts.

If you think a fundraiser has breached a PFRA agreement, such as working in the wrong place, please contact us as soon as possible on 020 7401 8452 so we can rectify the problem.

If you think a fundraiser has breached professional standards – which you can read here ­– you need to contact the Fundraising Standards Board (FRSB) via their online complaints form or call 0333 321 8803.

This division of complaints handling is detailed in a memorandum of understanding between the PFRA and FRSB that came into effect in June 2013.

Doorstep F2F Best Practice

Fundraisers conducting doorstep F2F fundraising must abide by the same provisions of the Institute of Fundraising’s Code of Fundraising Practice that apply to street fundraisers.

Section 16 of the IoF code relates to street and doorstep F2F fundraising (it also covers collections for cash and goods). This section stipulates, among other things, that:

  • Collectors ought not to pressurise the public to give their support, but they can use reasonable persuasion
  • Collectors ought not to approach individuals that may reasonably be considered to be vulnerable adults.
  • Collectors ought to, when asked to do so, terminate their approach in a polite manner.

The guidance to the code (s16.10.20) contains provisions on Cold Calling Controls Zones and stipulates (s16.10.10) that doorstep fundraising may take place between 9am and 9pm (this follows guidance set by the Market Research Society).

PFRA Doorstep Rule Book

After the code of practice was revised in 2009, and at the request of the Institute of Fundraising, PFRA began developing some further rules that fleshed out some of the basic stipulations in the code. These are contained in the Rules Books for street and doorstep F2F and form the basis for PFRA’s penalties and compliance regime.

They contain conduct, operational and administrative rules (most of the new rules relating to the conduct of fundraisers are now part of the code).

Much of the content of the doorstep Rule Book mirrors the street Rule Book, but omits rules that pertain exclusively to street fundraising, such as the three-step rule. Rules specifically about doorstep F2F inlcude:

Fundraisers ought always knock or ring at a property’s main entrance and not use side entrances or back doors, unless a resident gives permission to do so
Fundraising may only take place between 9am and 9pm (10am on Sundays and public holidays) unless fundraisers have permission to visit outside these hours
Fundraisers should take extra care when calling once darkness has fallen so as not to cause alarm or distress to householders.


Complaints about breaches of professional standards should be made to the Fundraising Standards Board.

Charities Act 2006

The Charities Act 2006 contained several provisions that would have introduced a unified licensing regime for collections of cash and Direct Debits on the street, although it would also have removed all types of doorstep collections from the licensing regime.

However, the relevant sections – ss45-66 in Part 3 – were never brought into force and it now seems highly unlikely they ever will be.

For the sake of the record, the proposed measures and how they would have affected face-to-face fundraising can be found here.

Legislation covering street F2F

Charity cash collections on the street – the type usually done by volunteer ‘tin rattlers’ – need a licence from the council (or the police in London) under a rather arcane act of Parliament that dates back to 1916.

However, an issue arises when determining whether F2F street fundraising is covered by this act – the Police, Factories etc (Miscellaneous Provisions) Act 1916 – since the act states specifically that licences are required for collections of money, whereas Direct Debits are not considered to be money in law: they are ‘promises of money’ at a later date.

This is explained in much greater detail in the section on the 1916 Act.

F2F conducted door-to-door by visiting householders is covered by a completely different act, the House-to-House Collections Act 1939. Unlike 1916, 1939 is generally held to cover F2F Direct Debit fundraising because it states that a licence is required for the collection of ‘money or other property’.

Other types of F2F (such as that done at festivals or in the workplace) do not require any form of police or council licence – just the permission of the site owner. And, at the moment, neither does ‘prospecting’ – the type of ‘two-step’ F2F activity where a campaigner will collect names on the street for a follow-up telephone call a week or two later.

Working with Councils and BIDs

Map of SMA Coverage by Local Authority

In the absence of legislation allowing street fundraising to be licensed, we work with councils and business improvement districts (BIDS) to establish co-regulatory agreements.

These Site Management Agreements set controls on where and when fundraising can take place.

We make sure or members stick to the terms of the SMA through a programme of spot checks, mystery shopping and co-regulation with our council partners. Breaches of the conditions of the SMA attract penalty points under our penalties and sanctions regime.

Through these agreements we are aiming to balance the duty of charities to ask the public to support them, with the right of the public not to be put under undue pressure to give.

In November 2012, PFRA struck and agreement with the Local Government Association on regulating street fundraising. The agreement – Making the Pledge – recommends PFRA’s model of self-regulation to LGA’s members and sets out what they should expect in a fundraising agreement, such as limits on the number of fundraisers, and delineated fundraising sites.

Do you need a Site Management Agreement?

We think you should consider working with the PFRA to agree a Site Management Agreement if:

  • You have regular visits from F2F street fundraisers across one or more different locations
  • You want to exercise greater control over how and when fundraisers might attend. An SMA will often results in fundraisers visiting your area less frequently than in the absence of an SMA
  • You are looking for a one-stop shop in enforcing best practice and responding to your concerns and issues about F2F street fundraising.

SMAs are suitable for locations administered by:

  • Local authority licensing officers
  • Town centre managers
  • Business improvement districts (BIDs)
  • Private site owners (such as shopping centres or railway stations).

If you think you would benefit from a PFRA Site Management Agreement, please complete the online form or call 020 7401 8452 for further information.

Fundraising sites in the LSM

This sections list all the sites contained in the London Site Management grouped by postcode. Click on the relevant postcode to view sites.




















Doorstep Penalties and Compliance Regime

PFRA assesses standards of doorstep fundraisers through a three-step process, which is currently undergoing a six month trial in Greater London that is due to end in May 2014

The process comprises: 

1. Observing fundraising training 
PFRA’s doorstep compliance office attends and assesses member organisations’ training sessions.

2. Shadowing teams
 The doorstep compliance office will ‘shadows’ doorstep fundraising teams, spending time with teams of fundraisers while they are fundraising, to observe, record and report on practices, standards and behaviour.

3. Residents’ feedback
 We elicit feedback from residents that have engaged with doorstep fundraisers about their experiences through a regular omnibus panel survey conducted by market research company IPSOS-Mori.

As with the penalties regime for street fundraising, we can issue points for any breaches we identify.

Lord Hodgson’s report: Trusted and Independent

Lord Hodgson’s Review

In November 2011, the Office for Civil Society announced that Lord Hodgson – the Conservative peer, and president of the National Council for Voluntary Organisations, Lord Hodgson – would lead a review of the Charities Act 2006.

As part of the review, Lord Hodgson would examine whether the Act’s proposed licensing regime for public charitable collections (the unimplemented provisions in Part 3) were “workable and represent value for money”.

It was also to ask whether there was an “alternative approach” to the one set out in the act that would “facilitate responsible fundraising while deterring bogus collections and preventing public nuisance”. The terms of reference of the review suggested that any alternative could be delivered through existing or new legislation.


In its final report published in July 2012, the review acknowledged the PFRA’s successful track record in establishing fundraising agreements that strike a balance between charities’ duties to ask members of the public to support them through a regular donation and the right of the public not to be put under undue pressure to give.

Lord Hodgson urged all local authorities to work with the PFRA to enter into voluntary Site Management Agreements and suggested that statutory regulation should be a solution of last resort.

Section 8.51 of the report –  Trusted and Independent: Giving charity back to charities Review of the Charities Act 2006 – states:

In practical terms, the PFRA’s voluntary site agreements seem to have worked well in addressing some of the issues of frequency and behaviour. The LGA reports 74% satisfaction among those authorities that use the PFRA to manage site agreements. The LGA and PFRA have recently joined forces in an attempt to grow awareness of these voluntary site agreements with local authorities, and encourage more authorities to sign up. I would urge local authorities to try voluntary site agreements – and only if problems persist, consider resorting to statutory regulation.

Government response

The Office for Civil Society supported Lord Hodgson’s recommendations when it published its response to the review in August 2013, saying: “The Government supports the recommendation that stronger self-regulation should be the first resort, before statutory regulation is considered. We will continue to encourage local licensing authorities to work with the PFRA to adopt local site agreements that will better control this type of fundraising.”



Working with the Local Government Association

New national agreement

In November 2012, the PFRA and the Local Government Association signed a national agreement aimed at improving standards of face-to-face fundraising.

The agreement, titled Making the Pledge is essentially a memorandum of understanding between the two organisations, and was drawn up as a response to a survey conducted by the LGA that showed that three-quarters of councils were concerned about the impact that the aggressive behaviour of some fundraisers could have on their residents and high streets.

At the launch of the Pledge, Councillor Mehboob Khan, the leader of Kirklees Council and chair of the LGA’s Safer and Stronger Communities Board, says: “A sensible balance needs to be struck between charities’ duties to ask people for support and the rights of local people not to be put under undue pressure to give. That is the aim of this agreement.”

LGA commitments

The LGA recommends voluntary site management agreements as an effective solution for those of its members that want to have “more control over face-to-face fundraising”, because they bring together PFRA’s expertise in controlling fundraising and councils’ knowledge of local conditions.

The Pledge says that such voluntary agreements provide a “wholly transparent and accountable way” to address local concerns about fundraising.

PFRA commitments

For its part, PFRA commits to tailor each site agreement to “best suit the needs of a local area and its residents”.

The agreement also sets out the factors councils can expect to be covered in their agreements:

  • The location of fundraisers
  • The numbers of people and charities present
  • Clear identification of team leaders to the council and public
  • The hours and days when fundraising can take place
  • Exclusion dates for specific events
  • Monitoring of activity by the PFRA and council to maximise resource
  • Action and sanctions to be taken if specific charities breach terms in the voluntary agreement.

Interim SCB 2013

The SCB will be published every May to report data from the previous financial year. However, as PFRA’s penalties and compliance regime came into effect in September 2012, we have decided to issue an interim SCB to cover the first 12 months of operation. The first full SCB will be published in May 2014 to report data from the 2013-14 financial year.

The results of the interim SCB for September 2012 to August 2013 are contained in the presented in the following graphs.


Street Compliance Benchmark (SCB)

Each year, PFRA compiles a benchmark – the Street Compliance Benchmark (SCB) – of the penalties issued during the preceding 12 months, which is based on the average number of penalty points issued per compliance visit.

Compliance visits

A compliance visit is a mystery shop by one of PFRA’s official contractors or a site check by a member of the PFRA’s compliance team. Points awarded as a result of breaches reported by council officers at local authorities that have a Site Management Agreement or by other PFRA employees are not included in the SCB. This is because official compliance visits run through a formal checklist of potential rule breaches, whereas ad hoc reports are one-offs that would artificially lower the benchmark were they included.


Every rule contained in the PFRA Rule Book for street fundraising carries a penalty of 100, 50 or 20 points depending on the severity of any breach of the rule

These rules are grouped into three types:

  • Conduct rules (relating to professional standards)
  • Operational rules (compliance with conditions of fundraising agreements)
  • Administrative rules (relating to PFRA’s allocations processes).

Only conduct and operational rules contribute to the SCB – as admin rules relate to back office procedures, they cannot be broken by working fundraisers.

The benchmark

The Street Compliance Benchmark (SCB) contains six parts.

  1. The annual average number of points issued for all rule breaches per compliance visit
  2. The annual average number of points issued for breaches of conduct rules per compliance visit
  3. The annual average number of points issued for breaches of operational rules per compliance visit.
  4. Monthly averages of points issued for breaches of conduct rules per compliance visit
  5. Monthly averages of points issued for breaches of operational rules per compliance visit.

The SCB will be published every May to report data from the previous financial year. However, as PFRA’s penalties and compliance regime came into effect in September 2012, we have decided to issue an interim SCB to cover the first 12 months of operation. The first full SCB will be published in May 2014 to report data from the 2013-14 financial year.

Individual PFRA provider members (fundraising agencies and charities running in-house teams) will be given their own individual average compliance scores, plus their average scores for operational, conduct and administrative rules (rules relating to our allocation/diary processes, but which do not contribute to the SCB).

PFRA user members (charities) will also be given details of the penalty points issued by their provider agencies while working on their campaigns.

Intermim SCB 2013

The results of the interim SCB for September 2012 to August 2013 are contained in the presented in the following graphs.

FRSB complaints form

Advocate 2

Sample Advocate 1

Steve Frary

Sonata Kucinskaite

Ian MacQuillin

Tom Rosenfeld

Toby Ganley

Paul Stallard

Nick Henry

Sally de la Bedoyere

Previous editions

Summer 2013

Spring 2013

Doorstep face-to-face fundraising to be subject to new PFRA compliance checks

Birmingham approves byelaw to tackle poor practice but not to ‘ban’ fundraisers

Text-to-donate regulator simplifies process for regular giving

Postcode profiling results presented to fundraising conference

OPINION: Street fundraising’s past will inform the future of doorstep fundraising

OPINION: Why the Institute of Fundraising is backing F2F fundraisers all the way

CASE STUDY: A day in the life of a street fundraiser

PFRA Policy Update – Autumn/Winter 2013


Phonepay Plus press release

Phonepay Plus consultation

Phonepay Plus

Advertising Standards Authority

Guardian article on ASA report in 2012

ASA fact sheet on charity advertising

ASA press release on 2012 research into public perceptions of harm and offence in advertising

ASA press release on review of charity advertising

Institute of Licensing NTE 2013 programme

Urban Leaf

Fundraising Initiatives

National Deaf Children’s Society

Trillium Systems Ltd

Coverage of GNAAS worker attack in local magazine

GNAAS Trading Company

PFRA announces new regime for doorstep F2F compliance

Local Government News story on IoF/charities letter to Birmingham council

Civil Society story on IoF/charities letter to Birmingham council

Third Sector story on IoF/charities letter to Birmingham council

Opinion: Politicians as problem solvers – finding the right solution to Birmingham’s chuggers issue

Local businesses to pay Birmingham City Council for anti-fundraising byelaw

PFRA Policy update – Summer 2013

Information: A fundraiser by any other name – the origin of the word ‘chugger’

Case study: Framework’s street fundraisers are at the heart of the matter

Councillor Gareth Moore

Framework Housing Association

Public Affairs News Awards

BRDO Regulators’ Code

Birmingham Post news item on council byelaw vote

Third Sector story on Birmingham’s byelaw vote

DCLG guidance on developing bylaws

Briefing paper: Birmingham City Council proposed byelaw – information and analysis

Briefing paper: Birmingham City Council proposed byelaw – timeline

National Association of Licensing and Enforcement Officers (NALEO)

Textile Recycling Association

NALEO guidance on licensing doostep charitable collections

Civil Society news item on Cardiff council licensing appeal

Cabinet Office

Daily Mail news item on Harris Polak

Charity Retail Association’s response to Welsh Government’s business rate consultation

Charity Finance Group response to Welsh Government’s business rate consultation

Charity Retail Association

Civil Society second news item of issues facing Welsh charity shops

Civil Society first news item of issues facing Welsh charity shops

BBC news item of issues facing Welsh charity shops

Welsh Government’s business rate consultation

Demos/Charity Retail Association charity shops project

Wikipedia entry on EFTPOS technology

EFTPOS New Zealand

New Zealand Herald new item on charity collections using EFTPOS technology

New Zealand PFRA

Birmingham Post story on offer by business to meet legal costs of byelaw

Birmingham City Centre Partnership

did you know

“All three bodies recognise the importance of delivering a robust and co-ordinated system of fundraising regulation, for the benefit of both charities and the public. That is why we have already deliv

“All three bodies recognise the importance of delivering a robust and co-ordinated system of fundraising regulation, for the benefit of both charities and the public. That is why we have already deliv

Face-to-face fundraising first appeared on UK streets in 1997

625,000 new charity Direct Debits were taken out via F2F fundraisers in 2012/13

Face-to-face donors give more than £10m to charity every month

Doorstep fundraising accounts for about three-quarters of all F2F donor recruitment

PFRA has fundraising agreements with 90 councils

All public complaints about street and doorstep F2F are handled by the Fundraising Standards Board

Face-to-face fundraising first appeared on UK streets in 1997


Face-to-face Fundraising News


PFRA welcomes the appointment of a Chair for the new Charity Fundraising Regulator

Cick to read story

Commenting on today's announcement that Lord Michael Grade has been appointed as the chair of the new Charity Fundraising…

Read full story »

@ThePFRA on Twitter

  • @neilfissler @TfL We would advise contacting the charity directly if you would like to make a complaint.
  • @neilfissler @TfL Are they inside or outside the station?
  • @_G12 @TheBHF Point was that every fundraising method has a breakeven point. F2F fundraising is proven to be efficient in recruiting donors
  • @_G12 @TheBHF You have taken our statement on Face to Face fundraising out of context.
  • William Shawcross: statutory regulation for fundraising would make the charity sector an "arm of government" (and that's not what we want)