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What is F2F?

Face-to-face fundraising is the solicitation of a regular gift (usually monthly) to charity, usually by a direct debit or, much more infrequently, a standing order. However, one type of F2F – prospecting – does not involve any ask for money at that time.

Charities strive to find donors who will give them a fixed amount each month rather than make one-off or ad hoc donations, because this gives them a predictable income stream and allows them to plan their expenditure on charitable services and programmes. F2F is one of the most cost-effective ways for charities to find new regular donors.

F2F refers only to fundraising for such regular gifts and does not cover collections of cash. In fact, F2F fundraisers cannot accept gifts of cash. They don’t carry collecting buckets so would have no way of recording and securing the money they were giving. And, because cash collections need a licence and F2F fundraising (on the street) does not, accepting a cash gift without having a licence would be illegal.

Neither does F2F cover payroll giving, which is fundraised through a similar method of talking directly to potential donors in the workplace.

There are several variants in the ‘taxonomy’ of F2F, depending on how and where fundraising is carried out and the licensing regime that applies to them.