Key Messages

1. Face-to-Face is a modern way of fundraising. It provides a safe & secure means of collecting donations using Direct Debits or Standing Orders. Cash collections are an impulse gift and no details are recorded. With Face-to-Face the donor keeps control of their giving, and can become more involved with the charity as an ongoing relationship is developed.
2. Sadly charity giving has declined over the last 20 years and whilst the tried-and-tested methods of fundraising still work for some, the approach of asking face-to-face has stimulated many more new donors who wait to be asked before they donate.
3. A recent study by the <Henley Management Centre> estimates the lifetime value of a donor is £350, which multiplied by the 690,000 sign-ups in 2002 translates to £240million in the next 5 years. This makes Face-to-Face one of the most cost-effective methods of fundraising currently available, with a return of 5:1 on the charities investment.
4. There is currently no law controlling face-to-face fundraising. 'Cash collection' is clearly defined and regulated in the street by the Police (Miscellaneous Provisions) Act 1916, and 'door-step collections' by the House-to-House Collections Act 1939, but neither law recognizes Direct Debit.
5. The PFRA is working towards a system of fair access to fundraising sites, by working together with Councils and charities at a local and national level to ensure sites are not overused, and that public trust and confidence is maintained.

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