PFRA – How New Slots Generate Charity Donations

Public Fundraising by Personal Solicitation of Committed Gifts, often known as face-to-face fundraising, generates pledges of over 200 million per year for good causes by giving people the opportunity to give a small, regular donation, which over a long period of time adds up to a considerable amount. It is convenient, tax-efficient and cost-effective for both the donor and the charity and helps charities to reach out to donors who might otherwise be unaware of their work.

Dedicated to high standards of quality, transparency, and integrity, the Public Fundraising Regulatory Association (PFRA) regulates the use of face-to-face fundraising by charities and professional fundraising organizations and works with local authorities to ensure that fundraising sites are used appropriately. It enforces a code of practice, which aims to make certain that people’s experience of face-to-face fundraising is positive, and uses an accreditation scheme, mystery shopping, and feedback from stakeholders and members of the public to monitor our member’s compliance.

Key Contributors for UK – New Online Slots Sites

Below we list the top contributors to our fundraising cause. Several gambling operators donated a certain percentage of all wagers made on new online slots UK . This may come as a surprise to most – in reality, UK online slot sites and gambling operators in general have often adhered to similar initiatives in the past. Not always with the most commendable of results, as noted by The Guardian – but in this particular case, the amount of money raised has been considerable.

We commend the choice made by gambling operators to calculate the final donation based on wagers made on the latest online slots to hit the UK market – generally speaking, new slot games tend to be the most popular at any given point in time, hence the amount collected has been truly outstanding and surpassed all expectations.

PFRA Key Messages

  • Face-to-Face is a modern way of fundraising. It provides a safe & secure means of collecting donations using Direct Debits or Standing Orders. Cash collections are an impulse gift and no details are recorded. With Face-to-Face the donor keeps control of their giving and can become more involved with the charity as an ongoing relationship is developed.
  • Sadly charity giving has declined over the last 20 years and whilst the tried-and-tested methods of fundraising still work for some, the approach of asking face-to-face has stimulated many more new donors who wait to be asked before they donate.
  • A recent study estimates the lifetime value of a donor is £350, which multiplied by the 690,000 sign-ups in 2002 translates to £240million in the next 5 years. This makes Face-to-Face one of the most cost-effective methods of fundraising currently available, with a return of 5:1 on the charity’s investment.
  • There is currently no law controlling face-to-face fundraising. ‘Cash collection’ is clearly defined and regulated in the street by the Police (Miscellaneous Provisions) Act 1916, and ‘door-step collections’ by the House-to-House Collections Act 1939, but neither law recognizes Direct Debit.
  • The PFRA is working towards a system of fair access to fundraising sites, by working together with Councils and charities at a local and national level to ensure sites are not overused, and that public trust and confidence is maintained.
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