02/11/10
More than 40 face-to-face fundraisers from 11 countries got together at the International Fundraising Congress in Holland last month to discuss ways to share information about F2F.
F2F is practised in various forms in around 50 countries, yet there is little organised sharing of best practice, working with legislators and government, or media relations.
In a special IFC session convened by the PFRA, participants discussed what type of global co-operation F2F practitioners need and what would be the best way to deliver this.
Some of the ideas to come out of the session included:
- Survey of the main drivers of negative media coverage in different parts of the world
- An online resource for sharing different country’s codes of practice
- Extending the UK’s Donor Attrition and Retention Survey internationally to give a global benchmark for F2F attrition
- Possibly setting up a discussion forum for global F2F practitioners to share skills and ask for help with regulatory and best practice issues. PFRA will also look at whether it can host such a site itself.
Mick Aldridge, PFRA’s chief executive, says: “F2F is a global movement, and as it grows, countries are likely to find themselves in similar positions that led us in the UK to set up self-regulation.
“We hope that if other countries find themselves in this position, more information sharing will make the process easier for them and help them avoid some of the issues we encountered in the early days.
“From our perspective in the UK, sharing information like this will, we hope, allow us to show how issues some stakeholders perceive to exist about F2F have been successfully tackled in other parts of the world.”
PFRA has produced a summary report containing all suggestions and recommendations and we hope to have some concrete proposals developed by the end of the year.
The photo shows Unicef's F2F team in Helsinki, Finland, fronted by Owen Watkins, Unicef's global F2F specialist, who attended the IFC session.
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