Sally de la Bedoyere, the former ceo of the organisation that measures radio audience figures, joins the PFRA today [Monday 6 August] as chief executive.
de la Bedoyre joins the PFRA from the RSPCA, where she was director of income generation. Before joining the charity sector in 2010, she enjoyed a 25-year career in media management, which culminated in a six-year stint as chief executive of RAJAR, the independent radio ratings body owned jointly by the BBC and commercial radio.
“I am fully aware that I join the PFRA at a crucial time for all charities using face-to-face fundraising,” de la Bedoyere says. “By recommending in his review of the Charities Act 2006 that local authorities should work with the PFRA to voluntarily co-regulate street fundraising, Lord Hodgson has signalled that there is intensive and challenging work ahead for the PFRA.
“Co-operation with local authorities and other sector bodies such as the IoF and FRSB is key to making Lord Hodgson’s recommendations work, ensuring not only that members of the public have a better idea about how self-regulation operates, but that charities can continue to use F2F in the most effective and sustainable way to deliver the income they need to provide services for their beneficiaries.”Tweet