12/01/11
The method by which fundraising sites in London are allocated by PFRA to its members changed this month [January 2011].
There are 133 delineated fundraising sites throughout the capital that are listed in the London Site Management (LSM) system. Until now, charities have made bids for access to these sites based on the number or donors they wanted to recruit.
Following a trial period during the last quarter of 2010, charities now make bids based on ‘recruiter days’ – the number of fundraisers multiplied by the number of days they will be on the street.
For example if a charity expects to use 20 fundraisers or prospectors working five days a week and five fundraisers or prospectors working two days a week, then over a standard four-week period, they would need to make a bid for an allocation of (20 x 5 x 4) + (5 x 2 x 4) = 440 recruiter days.
Each charity’s recruiter day bid is then expressed as a percentage of all recruiter day bids and the charity is then randomly assigned that percentage of London sites.
The move to recruiter days means that prospect fundraising – collecting potential donors' contact details so they can be asked to give at a subsequent time – is eligible for allocations through LSM for the first time. Prospecting could not previously take part in LSM because no donors are actually recruited.
The operation of PFRA’s diaries for sites outside of London is unchanged.
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