17/06/10
PFRA has unveiled its new, totally revamped, website.
The site has been designed to better reflect PFRA’s regulatory role as the bridge between charities and local authorities while at the same time being accessible to any members of the public who visit.
Ian MacQuillin, PFRA’s head of communications, says: “We have different stakeholder groups who have different expectations of what we should do for them. In the past, we tried to segregate visitors to the website according to who they were and where they’d come from.
“The upshot of this was that we lost consistency in delivering our messages because we were saying different things to different people.
“On the new website, we will be helping visitors navigate it according to what information they need from us, not who they are.”
As the PFRA is not a public-facing regulator, the website is not primarily intended for use by the public.
But Ian MacQuillin adds: “F2F rouses a lot of public interest so it’s very likely that members of the public will find our site. As PFRA is also tasked with promoting and defending F2F fundraising, we’ve taken this opportunity to try to engage with those people who object to ‘chuggers’ by presenting counterarguments to the most common criticisms.”
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